Privacy policy | SleepAngel UK

Who we are:

We are Robson Brown International Limited trading as SleepAngel / Sleep Angel (the “website”, “we”, “us” or “our”). Company registration number: 12853724, Registered address: Bermuda House, 1a Dinsdale Place, Newcastle Upon Tyne, England, NE2 1BD VAT number: 358 8911 48 Email: info@sleepangel.uk

We are the controller of your personal data under the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR) where applicable.

This Privacy Policy explains how we collect, use, disclose, transfer, and store your personal information when you visit our website www.sleepangel.uk, make a purchase, sign up for our newsletter, contact us, or otherwise interact with us.

By using our website or providing us with your personal data, you agree to the practices described in this policy.

1. Information we collect

We may collect the following categories of personal data:

Identity & Contact Data: name, email address, postal address, phone number, company name (if B2B).
Transaction & Payment Data: order details, billing/shipping address, payment information (card details are processed securely by our payment provider and not stored by us).
Technical & Usage Data: IP address, browser type/version, operating system, referral source, pages visited, time/date of visit, time spent on pages, device information, cookies and similar technologies data.
Marketing & Communications Data: your preferences for receiving marketing from us, your subscription status, responses to surveys or promotions.
Enquiry / Customer Support Data: information you provide when you contact us (e.g. via email, chat, phone, or form), including any health/allergy-related information if voluntarily shared.

We do not collect special category data (e.g. health data) unless you voluntarily provide it in communications (in which case we process it only to respond to your enquiry and delete it promptly thereafter unless legally required to retain it).

2. How we collect your information:

Directly from you (when you create an account, place an order, sign up to our newsletter, contact us, post a review, etc.).
Automatically via cookies, server logs, pixels, and similar technologies (see our Cookie Policy below.
From third parties (e.g. payment processors confirmation of payment, shipping carriers for delivery updates, fraud prevention services).

3. How we use your personal data (purposes & legal basis)

We process your personal data for the following purposes and on the following legal bases:

Purpose / Personal Data Used / Legal Basis (GDPR Art. 6):

To process and fulfil your orders / Identity, contact, transaction, payment / Performance of a contract (Art. 6(1)(b))
To manage your account & provide customer service / Identity, contact, transaction, communications / Performance of contract + legitimate interests (Art. 6(1)(b) + (f))
To comply with legal obligations (tax, accounting, consumer law) / Identity, transaction / Legal obligation (Art. 6(1)(c))
To send transactional emails (order confirmation, shipping updates) / Identity, contact / Performance of contract (Art. 6(1)(b))
To send marketing communications (news, offers, product updates) / Identity, contact, marketing preferences / Consent (Art. 6(1)(a)) – you can withdraw anytime – OR legitimate interests (soft opt-in for existing customers)
To improve our website/services (analytics) / Technical & usage data / Legitimate interests (Art. 6(1)(f))
Fraud prevention & security / Technical, transaction, IP / Legitimate interests (Art. 6(1)(f))
To respond to your enquiries / All relevant data you provide / Legitimate interests / consent

4. Who we share your data with

We share personal data only when necessary and always with appropriate safeguards:

Payment processors (e.g. Stripe, PayPal) – for secure payment processing
Shipping/delivery companies (e.g. DPD, Royal Mail, UPS) – for order fulfilment
Email marketing & CRM platforms (e.g. Klaviyo, Mailchimp)
Web hosting, analytics & IT service providers (e.g. Shopify, Google Analytics – anonymised where possible)
Fraud detection & prevention services
Legal authorities if required by law

All third-party processors are contractually bound under GDPR Article 28 to protect your data and process it only on our documented instructions.

We do not sell your personal data to third parties.

5. International data transfers

Some of our processors are located outside the UK/EEA (e.g. United States). Where this occurs, we ensure an adequate level of protection via:

UK/EU adequacy decisions
Standard Contractual Clauses (SCCs) or UK International Data Transfer Addendum
Other approved transfer mechanisms

6. Data retention

We keep personal data only for as long as necessary:

Order/customer data: 6–7 years after last transaction (for tax & legal purposes)
Marketing data: until you unsubscribe/withdraw consent
Website analytics (anonymised): up to 26 months (Google Analytics default)
Enquiry data: up to 12 months unless required longer

7. Your GDPR rights

You have the following rights (subject to legal exceptions):

Right to be informed
Right of access (request a copy of your data)
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object (especially to direct marketing or processing based on legitimate interests)
Rights related to automated decision-making (we do not carry out such decisions)

To exercise any right, contact us at info@sleepangel.uk

You also have the right to lodge a complaint with your supervisory authority:

UK: Information Commissioner’s Office (ico.org.uk)
EU: Your national data protection authority (e.g. Estonian DPA if relevant)

8. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or damage (e.g. encryption in transit, secure hosting, access controls).

9. Cookies & similar technologies

Please see our Cookie Policy below for details on cookies, tracking pixels, and how to manage preferences.

10. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised. Significant changes will be notified via email or website notice.

11. Contact us

If you have questions about this Privacy Policy or our data practices, please contact us: Email: info@sleepangel.uk Address: Bermuda House, 1a Dinsdale Place, Newcastle Upon Tyne, England, NE2 1BD

Thank you for trusting SleepAngel with your data. We are committed to protecting your privacy while you enjoy our filtered, allergen-protecting sleep products.

Cookie Policy

Last updated: 19 January 2026

SleepAngel (operated by Robson Brown International Limited), registered in England, uses cookies and similar technologies on our website sleepangel.uk to improve your experience, analyse usage, and enable essential functions.

This policy explains what they are, which we use, why, and how you control them. It complies with the UK GDPR, PECR (Privacy and Electronic Communications Regulations), and EU GDPR/ePrivacy Directive.

1. What are cookies?

Cookies are small text files stored on your device (computer, phone, tablet) by your browser when you visit a website. They help the site remember your actions and preferences (e.g., language, cart items) over time.

We also use similar technologies like pixels, local storage, or device identifiers.

2. Types of cookies we use:

Category / Purpose / Examples (common for e-commerce) / Duration / Consent required?

Strictly Necessary / Essential for the website to function (e.g., security, navigation, checkout) / Session cookies, cart contents, fraud prevention, CSRF tokens / Session or short-term / No (legitimate interest / necessity)

Performance / Analytics / Measure site usage, improve performance (e.g., page views, load times). Anonymised where possible / Google Analytics, Shopify analytics / Up to 2 years / Yes

Functional / Remember preferences (e.g., language, region, login) / Language selector, recently viewed products / Up to 1 year / Yes

Targeting / Advertising / Show relevant ads, retargeting, social media sharing / Meta Pixel, Google Ads, Pinterest tags / Up to 1 year / Yes

We do not use cookies for automated decision-making with legal effects.

3. Third parties

Some cookies are placed by third-party services we use:

Shopify (platform provider) – essential & analytics
Google Analytics / Google Ads – performance & advertising
Meta (Facebook/Instagram) – advertising & social
Payment providers (e.g., Stripe/PayPal) – essential for checkout
Email / marketing tools (e.g., Klaviyo) – functional/marketing

These parties process data under their own policies (links provided in your cookie banner/scanner declaration).

4. How we obtain consent

We use a cookie banner/consent management platform (CMP) on your first visit.

Non-essential cookies are blocked until you actively consent (e.g., "Accept All", "Allow Selected", or granular choices).
Consent is freely given, specific, informed, and unambiguous (positive opt-in action).
You can withdraw/change consent anytime via the cookie settings link (usually in footer or banner).
Continuing to browse without interaction does not count as consent.

5. Managing & deleting cookies

Use our cookie banner/settings to manage preferences.

Adjust your browser settings to block/delete cookies (note: this may break site functionality).
Chrome: Settings > Privacy & security > Cookies
Firefox/Safari/Edge: Similar privacy sections
For more info: www.aboutcookies.org or www.youronlinechoices.eu

6. Changes to this policy

We may update this policy. Check the date above for the latest version. Significant changes will be notified via the banner or site notice.

7. Contact

Questions? Email: info@sleepangel.co.uk

By using our site, you agree to this Cookie Policy where applicable. We are committed to protecting your privacy while you shop for allergen-protected SleepAngel products.

.UK

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